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"I did not expect to participate in 'International Textile Fair' results would be so good, the first day of the opening morning of the intention of receiving as many as 16 customers." Evening of August 23, Shanghai Soho Fashion Textile Co., Ltd. Chairman Ling contest awards show in the design before the start of an exception to the reporters about the joy in her eleventh China International Home Textiles and Accessories Fair (the "Home Textiles Show") on the harvest.

Ling surprise also comes from Soho This is the first time home textiles exhibition during the exhibition, Soho corner marked by only two stalls, but packed with customers from home and abroad, which is contrary to her expectations. In her memory, to participate in the Home Textiles Show in Frankfurt, Germany will have such an effect, the original run at their doorstep "International Home Textiles Exhibition," the same people look forward to.

August 23 to 25, the Shanghai New International Expo Center become a "textile" festival, a grand in 7 million square meters of exhibition space, the excitement along with domestic and foreign exhibitors are 700. In the new fabrics, new technologies, new customers, new markets, super-new design, super-new ideas between the diverse and scattered by the China Textile Industry Association, China's textile industry branch of CCPIT, China's domestic Textile Industry Association, Messe Frankfurt (HK) Limited jointly hosted the "China International Home Textiles and Accessories Fair" After 11 years, recording the process of development of the textile industry, the joy and anxiety, waiting and hoping. During the term of the exhibition, the "Intellectual Property Protection of the Shanghai Declaration" and launched the "Forum" full, have witnessed the textile industry of the alert and seek greater confidence in development.

Chinese elements into fashion

"Textile products, in particular, is 'bedding' not only practical, but also rich appreciation of the arts, attention is a kind of style, advocated by the noble life is a kind of culture and its core is the pursuit of life." Anna furnishings Goods Co., Ltd. Shenzhen Fu relevant personnel a way to explain the rich Anna's product design philosophy, the exhibition, rich Anna will be printed with the traditional Chinese combination of modern design to convey the atmosphere at home out of a sense of grace and pure artistic atmosphere.

The officers talked about show, said that as the Home Textiles Show this specialized, high-impact in the industry exhibition, exhibitors will be Fuanna each session. She stressed that the purpose of Fu Anna participated in the show, in addition to establish their own image, promote new products, to contact new customers, but also serves to communicate with broad sales staff a good opportunity.

Shandong Yunlong Group's "Yunlong Embroidery" and "carving Jade Dragon," two kinds of traditional embroidery, combining mobile phone technology, has won the favor of European and American traders, Yunlong, chairman of Guoxian the first time in about 2000 by the China Textile Industry CCPIT Chapter hosted the "American Home Textiles Show," received orders from U.S. customers, there is still grateful. She says, "the U.S. textile exhibition" Let's Yunlong foreign trade companies to work for the end of a career, she used the most traditional Chinese embroidery technique has attracted the attention of European and American markets, so that "Chinese Embroidery" has become an international businessman to follow fashion.

An interview with reporters, Guoxian agreement with an Australian businessman after the exhibition to discuss the production base of Yunlong order matters. According to Simon KY Lee introduced, it will be the first time, Yunlong merchants to establish trade relations with Australia.

Development to the series developed from simple

"This is designed for the U.S. market, this group is aimed at the needs of Japanese customers," Ningbo Veken Elite Group Co., Ltd. exhibited a high-level, introducing the product, conceal self-confidence. Vico's products will attract attention of international businessmen, and Vico products for many years been carried out greatly to the development association.

According to the International Department of the person in charge, Veken is the largest wide jacquard and raschel cotton blanket production base to high-end textile products, yarn, knitted garments, fabrics as the leading product. Ningbo Veken Elite Group Co., Ltd. has a high count cotton jacquard bedding series of high-density, warp-knitted Raschel Blanket Series, chenille jacquard sofa, home textile and other decorative cloth product, launched in 2004 polyester microfiber Coral Cashmere had shocked the United States, Japan and South Korea and other international markets. Jacquard products as a great town, Vico jacquard textile products in the production and development, forming a complete development system to develop a variety of Chinese art and the world-class jacquard home textile products.

Vico development of silk jacquard products, piece dyed chenille fabrics, suede, bamboo fiber and other products reached similar products manufactured in China, the highest level, high-grade jacquard shade curtains combines advanced dyeing, weaving, management technology and materials science and technology, as textiles boutique. 2004 Vico bedding won the "National Inspection-free Product" honorary title, "Vico" brand was listed as the Ministry of Commerce "Export key support the brand." In recent years, Vico will be a variety of new fibers, such as soy fiber, milk protein fiber, chitin fiber, corn fiber used in textile products, in product development has made great progress.

The concept of building large textile

Home Textiles Exhibition Organizing Committee since 2004 created a "big textile" concept has been, many enterprises such as Vico, matt, rich Anna, Yunlong, 3 Philip, Barbados, Long Da, Vosges, Ya Jie, Xi Ying doors and other brands have come to recognize China's "big Textiles" pattern has taken shape, with distinct cultural industries in the design and innovation have become an integral part of the industry to upgrade. In March of this year, "Household Textile Designer" has become the Ministry of Labor and Social Security the third installment of the official to the public, one of 10 new jobs, and gradually become a hot career, all kinds of "Home Textiles Studio" has set up.

For a long time, home textile design has been the development of China's textile industry, the "Achilles heel", which is reflected in: a real focus on brand image building in small businesses; many companies lag behind technology development, independent innovation is weak; lack of a deep cultural connotation of the brand; neglect of industry information for the important role of the market.

The China International Home Textiles Design Competition since its birth, the respect as an indirect effective platform for businesses by making more and more, designers active participants to enhance business-to-"big textile" concept of perceptual knowledge, so that more of the textile enterprises Recognizing that the design and creative designers to give the brand is based on the core competitiveness of people.

International Feather Co., Ltd., Zhejiang, 3 Philip relevant person in charge that China's textile designers in the design techniques and design concept will be further with the international standards, and will emerge more rookie teacher. We have reason to believe that the guidance in the textile industry associations and business interaction support, in the textile enterprises to actively protect intellectual property rights under the premise, with original and innovative spirit of the textile industry's development will take a good way.

Textiles activist in action

"The textile exhibition organizing committee, launched on 'intellectual property protection, Shanghai Declaration' is very good, this initiative for the Chinese home textile industry, long-term development of particular importance." Jiangsu Longda Transfer Printing Textile Co., Ltd. Deputy General Manager of intellectual property protection, Chan Wai-launching of the Shanghai Declaration and expressed their strong support.

According to him, the dragon up deeply "IP infringement" of harm. Of counterfeit products in 2001 is especially popular, the dragon up to market the new product just 3 days, counterfeit goods has been on the market emerged. In order to prevent counterfeiting, and sometimes Longda dare to develop new products, and may be the most angry is that counterfeit manufacturers actually called to ask why there is no new products, and is really intolerable.

Chen Wei said, the dragon up to a year to come up with 5000000-6000000 yuan to intellectual property protection, in recent years, by manufacturers to combat counterfeiting, and now Long out of the affected enterprises to become the beneficiary enterprises.

The industry believes that domestic textile industry in the development of China's textile industry occupies an important position. Home textiles are the perfect combination of artistry and practicality of textile end products. China's home textile industry by providing consumers with fine designs, high quality home textile products, in order to improve the living environment for consumers to contribute. Therefore, a profound understanding of China's home textile industry to: intellectual property rights for the protection of the importance of home textiles original design, which for the Chinese domestic textile industry's long-term development strategy is of great significance.

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